Binna Lee

Cognitive Systems Strategist & Experience Architect

I design the frameworks through which humans perceive, relate to, and inhabit technological systems.

Research through Design
Educator @ Parsons, Design and Technology
System Architect in Cognitive Experience for Experience Design

The Framework of Perception & Experience

This dossier is a curated record of a practice dedicated to structuring how human cognition, emotion, and meaning are reconstructed within technological systems. As the Founder of Team Echo, a researcher, and an educator, my work transcends the mere application of immersive technologies (Spatial Computing, XR, AI). Instead, I define the new grammar of perception that dictates how our embodied selves interface with digital reality.

Architectural Frameworks for Experience

Central to my practice is the development of an architectural framework for experience design, grounded in the biopsychosocial dimensions of human existence. By integrating phenomenological perception with computational methodologies, I move beyond "human-centered design" to a deeper investigation of how spatial cognition and emotional intelligence can be structured to redefine our relationship with both physical and synthetic environments.

Pedagogical & Strategic Leadership

As an educator and strategist, I provide designers and teams with metacognitive frameworks—tools that allow them to dismantle complex problems and rethink the very essence of how ideas become experiences. My work is not just about designing products, but about designing the cognitive systems that ensure sustainable, meaningful, and impactful engagement in an evolving digital world.