Mixed Virtual Museum Experience
As an extension of the virtual experience, we also designed an user engaging, performative experience in the physical world. With the provided tool - a toothless mascot, the audience is encouraged to look for a “pareidolia” of teeth for the doll that fits the cultural storyline. We also developed an AR version of the Toothless Toothie - a Spark AR filter on Instagram - so you can take a picture without the doll when you don’t have both hands available.

This communal experience invites the audience to post their discovery of their own luck by taking photos of luck teeth on Toothi on Instagram tag our account, which makes our account a user-generated collection. Without an actual physical border of this museum, we collect content from all over the world - just like how myths and proverbs spread around the globe.

Prototype in Figma