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Team Echo︎︎︎
 ︎ Team Echo

Team
Binna Lee | Creative Director
Roy Yang | Craetive Technician
Cici Sichun Zhang | Visual Designer (Generative Art)
Jay Tobin | Sound Designer

TEAM CREDITS

Binna Lee: Concept & Art Direction, Research, Sculpture Design & Visual interaction in MedMapper
Schun: Reaserch, Visual Design and interaction in MadMapper
Roy Yang: Research, Design & Interaction Jay Torin: Sound Design & Interaction

Experiential Experience  UX
Inatallation, 2024

Multisensory Interactive Experience, Projection Mapping

MadMapper
Sculpture Design
Arduino + Ping Sensor
Processing
MAX


Recognition & Awards:
NYC Resistor's 14th Annual Interactive Show: Third Space From the Sun, 2024

Artist Talk at the opening show organized by NotYet Art and UAAD at Sojourn Gallery

Shortlisted for the prestigious Red Dot Design Award, 2023.

Featured in Women United ART Magazine's 'In The Spotlight' segment, 2023.

Echo by Team Echo


"Echo" is an immersive installation that explores the power imbalances of the digital era through a sophisticated application of intermediality. By intertwining visual, auditory, and interactive media, the project exposes how social media and AI distort reality, creating a multisensory environment where manipulated information obscures the truth.

The installation features a projection-mapped hollow cube sculpture, where threads of cascading lights dynamically react to audience voices and soundscapes, symbolizing the echo chambers of digital media. This intermedial approach not only enhances the immersive experience but also challenges visitors, as digital citizens, to discern authenticity within the fragmented and overwhelming data that shapes public consciousness.


The collaborative efforts of Binna Lee (Creative Director), Sichun Zhang (Visual Designer), Roy Yang (Creative Technician), and Jay Torin (Sound Designer) are pivotal in utilizing the transformative potential of artistic expression to critique prevailing digital narratives and encourage a deeper reflection on the impact of our digital interactions.











Conceptualisation and Research Trajectory






Experience Flow











Interaction Machanism in Experience Flow











Max

The audio interaction for Power Paradox is an extensive implementation of real-time audio processing and carefully tuned feedback systems. Audio input enters the custom Max patch via both an overhead microphone and a floor-mounted contact microphone, capturing any and all sounds in its given space, be they voices, footsteps, subtle vibrations, or otherwise. The audio is then passed to a granulator — an audio-processing algorithm that takes a sample, dices it into thousands of microsamples, and plays them back simultaneously to form a cloud of sound. All granularization happens in real-time, mangling the sounds of the audience into something entirely unrecognizable, shaped carefully into chordal patterns meant to feed into themselves.

The granulator is programmed to output its processed audio according to a number of pre-programmed chords, utilizing the audio phenomenon of feedback to endlessly iterate upon itself even without human presence. The audio is simultaneously jagged yet melodic, the contents of the sample both unrecognizable and foundational to the piece’s approach to context.






Installation: Physical Spatial Sketch:Application in spatial layout and interaction
© 2023 Binna Lee