Visual Design Concept 


MFA Parsons Design and Technology




Course Description

This course delves into the core principles of Visual Design through the lens of Gestalt psychology, emphasizing how our minds naturally process information holistically rather than sequentially. Building on the foundational work of psychologists like Max Wertheimer, who demonstrated that when we perceive a photograph, we see a unified image rather than a mere collection of individual pixels, this course explores how these insights can be applied to User Interface (UI) and User Experience (UX) design.

Students will explore key Gestalt principles such as proximity, similarity, continuity, closure, and figure-ground, learning how these concepts can be harnessed to create intuitive and engaging user experiences. The course emphasizes the importance of understanding human perception in the design process, enabling students to craft interfaces that resonate with users' natural tendencies to seek patterns, organize visual information, and interpret complex environments as cohesive wholes.

Additionally, this class aims to equip students with the ability to apply Gestalt principles to fundamental visual design elements, ensuring they can create effective UI and UX designs across both traditional and emerging domains of human visual interaction. Through a combination of theoretical exploration and practical application, students will gain the skills needed to create visually harmonious and user-friendly designs that effectively guide users through digital interfaces.

By the end of the course, students will be equipped with the knowledge to apply Gestalt principles in their design work, leading to more effective, aesthetically
pleasing, and user-centered digital experiences.


Visual Interaction, UX/UI, and Human Behaviors

In visual design courses, I focus on how humans perceive, interpret, and interact with visual systems, grounding design decisions in principles of perception, cognition, and culture. Students study Gestalt theory, sensory and physiological perception, and learn to translate these foundations into industry-relevant UX and UI practices.

The course emphasizes understanding visual design as a human interaction system—where layout, hierarchy, motion, color, and affordances influence attention, comprehension, and behavior. Students apply these principles to build user interfaces and interaction flows that are both aesthetically intentional and functionally accessible, tailoring design decisions to specific audiences and contexts.

A key component of the course is designing for human difference. Students are guided to consider diversity across age, culture, gender, ability, and situational context, treating accessibility and inclusivity as foundational design values rather than afterthoughts. Through critique and iteration, students learn to align visual clarity, usability, and ethical responsibility within contemporary digital environments.







© 2023 Binna Lee
︎     ︎     Substack